Our Story
Rooted Apparel Co. is a family-owned and operated Southern lifestyle brand inspired by home, heritage, and the laid-back spirit of the South. Based in Lexington and West Columbia, South Carolina, we create apparel that celebrates the places we call home, the traditions we carry with us, and a way of life deeply rooted in the South. From the outdoors to everyday living, Rooted Apparel Co. is made for those who are proud of where they come from and the roots that made them who they are.
